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A clear learning sequence with focused lessons and milestones.
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Artificial Intelligence in Marketing
Learn how to integrate artificial intelligence into everyday marketing and business development workflows.
Beginner–intermediateSelf-pacedOnline courseHUF 69,900
I am interestedWhat is included?01 02 03
Practical assignments
Assignments and knowledge checks designed for practical application.
Measurable progress
The system shows where you are and what the next step is.
DETAILED CURRICULUM
These are the topics covered in the course.
01
AI fundamentals and marketing applications
- Introduction to AI fundamentals and terminology
- The relationship between marketing and AI in business development
- Prompting fundamentals
- Market research with AI
- Strategy planning with AI
02
Content creation with AI tools
- Building and updating websites for current expectations
- Newsletter and email content creation
- Website copy and search-engine-optimized content
- Creating Facebook, Instagram and TikTok posts with AI
03
AI image editing
- Editing ready-made templates with your own photos
- Improving image quality and dimensions
- One-click product photo background removal
- Text-to-image generation
04
Video editing, music and marketing automation
- AI-assisted video editing and background removal
- Automatic video subtitles, including Hungarian
- Text-to-video generation
- AI-assisted music creation options
- Overview of AI marketing automation software
05
AI avatar creation
- Creating avatars for videos
- Using avatars in presentation materials, including Hungarian
06
AI content rights and disclosure
- Understanding AI tool terms of use
- Who owns AI-generated images and videos?
- When AI-generated content needs to be disclosed
NEXT LEARNING STEP
These courses best match the current learning direction.
01Artificial intelligence
Introduction to Artificial Intelligence
A free introductory video covering AI fundamentals, major systems, practical use, data privacy and safe ways to get started.
02Artificial intelligence & business
Artificial Intelligence in Practice
A comprehensive business-focused AI course covering marketing, content production, Microsoft 365 Copilot, free AI tools, automation and privacy.